Wednesday, February 20, 2008

Mount Rushmore

Mount Rushmore is the world's largest sculpture and foremost mountain carving. Located about twenty-five miles southwest of Rapid City, South Dakota, in the Black Hills National Forest, the memorial commemorates the foundation, preservation, and expansion of the United States and features the faces of four of the nation's most famous presidents, George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt. Each of the sculpted faces is over sixty feet high. Carved out of a granite cliff atop the 5,725-foot-high mountain, the memorial is visible from miles away. Mount Rushmore (6,000 ft), in South Dakota, became a celebrated American landmark after sculptor Gutzon Borglum took on the project of carving into the side of it the heads of four great presidents. From 1927 until his death in 1941, Borglum worked on chiseling the 60-foot likenesses of Washington, Jefferson, Lincoln, and Theodore Roosevelt. His son, Lincoln, finished the sculpture later that year. Mount Rushmore National Memorial, 1,278 acres (518 hectares), SW S.Dak., in the Black Hills; est. 1925, dedicated 1927. There, carved on the face of the mountain and visible for 60 mi (97 km), are the enormous (60 ft/18.3 m high) heads of four U.S. presidents—Washington, Jefferson, Lincoln, and Theodore Roosevelt. Gutzon Borglum, who had even more ambitious plans for the site, designed the sculpture. These were abandoned when he died (1941), and his son Lincoln finished the work later that year. In all, it took 14 years to complete the figures, which during the summer are visited by more than 20,000 tourists daily. See National Parks and Monuments, table.

Friday, February 1, 2008

Benefits Of PPC Services

Pay Per Click, in short PPC, is the process of buying and managing sponsored links from search engines and social networks. PPC is initially a media buy; once activity is live it needs considerably more analysis and optimization than most online media. An effective PPC campaign is one that is planned in detail and optimized continually on a daily or weekly basis. PPC Services is a process that initially advertiser selects a comprehensive list of keywords/keyword phrases relevant to their website. Then search supplier allows the advertiser to ‘bid’ on their chosen keywords in order to appear in the listings. The position in the results is determined by the bid value. The higher the bid the higher they appear in the listings – like an auction. Bids can be changed at any time. The system works on a Cost Per Click (CPC) basis and the advertiser only pays their bid price each time a user clicks through to their website. The advertiser chooses the text that appears in the listing, subject to relevant guidelines. The advertiser can decide how much budget they would like to allocate. There are many benefits from PPC Services. Some of them include:
  • Quickest and easiest way to ensure that a site appears in a prominent position on the major portals and search engines.
  • Enables an advertiser to reach a large number of Internet users.
  • Drives highly targeted qualified leads to a website.
  • PPC allows an advertiser to control their brand messaging within the search results.
  • Allows an advertiser to control their cost per lead therefore maximizing their return on investment.
  • Suitable for ensuring an ongoing presence on all the major search engines.
  • Suitable for tactical/promotional activity as it is highly flexible and provides immediate results.